Local SEO Strategies for Small Businesses

seo-idea-lightbulbs-ss-1920Local SEO is a highly efficient form of local online advertising and marketing that allows local businesses to endorse and promote their services to customers at precisely the moment they’re searching for that particular business. They are special internet searches that facilitate proper user interaction with their required searches immediately.

All important, major marketing and advertising agencies advocate the significance of a standard local search engine optimization
existence for all kinds of local businesses. But why? Why is it so that this widely preached concept is rarely outlined in plain terms? All the hard work, time and money involved in ensuring that all the listings of the directory are uniform, why do people go through so much pain?

A local SEO makes it easier for the user to access the website. The search engine immediately flags up the website which is SEO friendly and hence facilitates better seo-imagecommunication.

It makes it easier for search engines to understand each page of the website and in turn, help the user. A brief introduction to the website that contains the appropriate keywords make the search more efficient.

It makes the contents on your website not only available but also talked about. A commonly seen website is more likely to attract business than one which is obscure.
SEO makes us understand the limitations of any search engine and in turn, makes the website more efficient and accountable.

seo-company1Basically, without an SEO, any website is as good as invisible to a search engine. There will be no pointers or information for the engine to find. Therefore the website will be all but invisible.

How do You Make Your Website More Local SEO Friendly?

It all starts with the right keywords. Local SEO helps people know about your service. So we have some tips for making a website SEO friendly for your local business.

1. Phrasing the keyword:

the wordings of any website are the central part of any website, so particular care should be taken to phrase them. They are the red flags that help the website pop up when a request is placed on a search engine.

2. Mapping the keyword:

after gathering all the common words for your website, it is the best strategy to group comparable keywords and from different categories. A precise and astute website is the best.

3. Structured data (SCHEMA):

SCHEMA is an HTML code which identifies and categorize the essential data on the website. It is a must-have for every website since it is accepted across the globe.

4. Using the footer:

this bottom area of the website is full of potential and SEO worth. Moving the extra HTML code from the header to here which subsequently makes the website load faster. And who doesn’t love a fast website?

5. Blogs and Social Media:

a need for constantly creating stories and content for the website is prevalent since the age is digital now. Use of catchy keywords and interesting descriptions make the website more available and usable.

6. Information Consistency:

a properly corrected and formatted local commerce contact page is a must. It validates your availability as a provider and helps engines provide them to users when required.

Local SEO can help you reach out to the customers who matter. You would be able to drive more sales and increase revenue, without significant advertising costs like before.

6 Tips For Browsing The Internet Safely

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The fact is that the internet can be a confusing, dangerous and unsafe place. Without any safety net, many people have fallen victims to all kinds of malicious things going online on the web. It is shocking how people fall victims to pornography, predators, online scams, spyware, internet viruses and much more.

Scary Statistics About Internet Safety

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A survey that saw 825 children of age between 7 and 16 years old; and 1,127 adults showed that 16.7% of parents allow children below three years old to surf the web. The shocking thing about all this is that it shows how exposed and vulnerable children are online.

•    42.1% of children admitted that they have seen online porn and a large number of 16-year-old children are addicted to hardcore pornography.

•    1 in every 12 children has exchanged messages with sexual contests to other people, while 1 in every 25 children has sent graphic photos of themselves.31468399-cms

•    26% of children have succeeded in pretending that they are older to open an online account.

•    1 in every 20 children confessed of arranging to meet a stranger who they met online secretly.

•    29% of parents allow their children to browse the web without ant restriction or supervision.

•    37% of adults have fallen victim to online scams and cons

•    59% of people have downloaded or download spyware material from the internet

•    86% of all web-connected computers become infected with viruses downloaded from the web

With this in mind, clearly, there is a reason to be careful when browsing online or when letting your children browse the web. Therefore, the million dollar question is; what are the tips for browsing the internet safely?

1.    Informationonline-safety-title-2

The first way is to keep yourself updated with everything that is happening online. How do you do this? Well, it is quite simple. All you got to do is read articles, blogs, news and anything that is shared online about internet security. Remember, Information is vital.

2.    Think before Clicking

When the deal is too good, think twice. The wise person who said this was not wrong. Scams and cons come with juicy information that will surely make you dream. Most of them are phrased in such a way that you are going to be rich or a billionaire. Others even go to an extent of hiring actors, vehicles, houses just to try to keep you interested.

3.    Website Details

Many phony websites come with addresses that are very similar to an original one, but the page can have misspellings, low-resolution images or/and even bad grammar. Always be attentive to what you are doing and the kind of addresses you are visiting.public_wifi_security_sf

4.    Keeping Your Browser Software up-to-date

It may look like it is an inconvenience but in the real sense, this is something that will help you protect yourself. Let this not apply solely to your browser software but every software you have installed.

5.    Be Careful Of Phishing

Phishing is relatively new, and attacks use online messages (mainly email) with an aim of tricking users into providing their sensitive info which is one way identify theft occurs. Often, these messages seem to appear from banks, social media sites, shopping websites, payment processors and others. Phishing messages mainly contain links that lead to counterfeit versions of popular websites.t-internetsafe-enhd-ar1

You can avoid falling victim by ignoring unsolicited messages and by not clicking the hyperlinks or attachments in the emails. It is advisable to type or copy/paste the URLs as they appear.

6.    Do Not Reuse Passwords

It is advisable not to reuse passwords for multiple sites. Reusing passwords will only make it easier for attackers to get your sensitive information.  Therefore, consider using different passwords and keep track on each by handwriting them on a piece of paper rather than saving them on your device.