When it comes to having a successful business, public relations is the most important aspect, that is often overlooked. However, for the majority of small businesses hiring a PR firm is not yet in their budget. The good news is that there are many do-it-yourself routes out there. Here are the top nine do-it-yourself public relation resources to help you launch a successful PR campaign.
This interactive online calendaring platform works to help small business with limited marketing resources. It does this by managing all promotional events that your business is holding. Localist is proof that your small business does not need a marketing team to handle PR events.
After signing up for an account, you can begin to enter planned events, importing current calendars, and upload bulk events. Some of the time-saving features include recurring schedules, venue matching, and automatic event merging. For more successful events, Localist makes it easy for you to be able to create an online community where attendees can check-in to events. They are also able to add in comments, write reviews, and upload pictures of the events. Being Google Analytic friendly means that you can keep track of conversations about your events, as well as tracking the number of shares and followers you are getting.
The Localist starter plan starts at just $19 a month. It includes unlimited events, responsive design for an enhanced mobile experience, and a custom domain.
Help A Reporter Out, HARO for short can give you direct access to bloggers, reporters, and journalists from a wide selection of publications. It works by allowing you share your expertise and in return, you get free publicity for you and your small business.
Simply sign up as a source, and HARO will take care of the rest. It does this by sending questions from journalists right to your inbox. If any of these questions fall into your expertise and business, you can send your response and qualifications back to the journalist.
FOR MORE great information on all things PR related, check out our friends from Vancouver who’ve published this fantastic article on how businesses in Vancouver are benefitting with public relations here.
MuckRack helps small businesses be able to search through their collection of 20,000 journalists and media contacts. This allows you to be able to find the right journalist to tell your story. It has many different features such as inbox alerts, social sharing data, direct email pitches to journalists, and even lets you create media lists.
Simply click on the “Find Journalists” button to register as a marketer or a public relations pro. From there you can choose a subscription plan that will translate into your budget. To begin, you can search by journalists, keywords, Twitter accounts, hashtags, and other categories.
Subscription plans start at $179 a month.
Using PRWeb will help you reach and attract new business by using online tactics. It gives you the ability to be able to publish press release all over the Web. Which means that you do not need to have any tech or PR skills to be able to reach more people.
Once you have finished writing an engaging press release about your business, you will plug it into a PRWeb template. When you have submitted the press release, a PRWeb editor will review it, and then post it for yours. For addition help, PRWeb has many different tools to help you write an effective press release.
$99 per Press Release.
Handle Your PR (HYOPR) is great do-it-yourself public relations tool that lets you create media lists as well as free publicity for your business. It also gives you access to its PR library that has tips, tools, and other resources that are all designed to help you launch successful PR campaigns.
You will start out in the “How To Do It” tab. In that tab, you will learn everything you need to know. This includes getting started with public relations, media basics, and how to correctly connect with media contacts.
Free, with the option of purchasing media lists that start at $80.
Guest works to connect bloggers with brands and gets content creators to share their skills. It does this too by helping you reach highly targeted audiences by creating a guest post on other blogs, building links, and cross-promoting.
First, you will want to sign up for a MyBlogGuest account. Once you have done this, you can begin to look for guest blogging opportunities. If you are looking for a free option, you can post an ad on the forums for free. To post content, you will have to have a GO PRO account. The content that you post will be put into the Articles Gallery where other blog owners can find it, and decide if they want to use it.
Free to browse through forums. Accounts start at $50 per month.
HootSuite is a social media tool that works to help you keep track of multiple social media accounts. Experts says that it does this by merging everything into a single dashboard. Which allows you to be able to monitor content, likes, shares, and other metrics that Facebook Insights and Google Analytics use.
Sign into all of your media accounts such as Facebook, Twitter, Google+, and any email addresses. From there you can create “streams” for all of these accounts.
Connect three social media profiles for free.
Not only PR rep’s work to get their clients notice, but they also track where ads are being placed and mentioned. However, for your small business, all you need is Google Alerts. It lets you monitor your online presence so that …