When it comes to search engine optimization, the final goal should be to provide users with the content they are looking for the given topic. When many internet marketers mention SEO, a lot of people think about keywords. However, there is a lot more to search engine optimization than keywords. The content has to be relevant to the keywords. As a matter of fact, search algorithms have been adjusted to account for relevancy. That way, users that are looking for a topic will find the type of information they are looking for. This will lead to a better experience for the user and the webmaster.
One Sacramento SEO agency says, relevancy is important for SEO because when people are looking for a topic like toothbrushes, they are not trying to find content about tote bags with the word toothbrushes sprinkled throughout the article. They are also not looking for incoherent content that has the keywords. People are looking for content about toothbrushes. Among the different subtopics that the user is looking for are the various types of toothbrushes that are available, when to change the toothbrush, the different ways to use a toothbrush and other topics as long as they are relevant to the topic.
With relevancy, the conversion rates are higher. When people are looking for information on a subject, they are not necessarily looking to buy something. They are looking for information. Once they get the information that satisfies them on a particular topic, then they may decide on whether or not they want to buy an item. However, when they do want to buy an item, they are more likely to purchase an item from the link presented at a website that offers valuable information about the product as opposed to a site that is stuffed with random keywords.
One other reason for relevancy is that search engines use it as one of the criteria to rank sites when it comes to different keywords. The fact of the matter is that relevancy is at least as important as backlinks and keywords. It is the one thing that will determine whether or not people stay on the site for more information or leave the site and look for another. People not only want to be told all they know about the product, but also some of what they don’t know. When people get new information about a product, then they will be more interested in buying the product.
Relevancy is a powerful thing to use on one’s own website. When writing about a topic, it is important to stay on topic. People don’t want to read other topics within the article. One thing that could help someone stay on topic is if he finds something that he is passionate about. That way, he will be able to effectively find more things to write about when it comes to his topic of choice. He will also go deeper into the subject of that he is writing about and present new insights on the topic.…
The fact is that the internet can be a confusing, dangerous and unsafe place. Without any safety net, many people have fallen victims to all kinds of malicious things going online on the web. It is shocking how people fall victims to pornography, predators, online scams, spyware, internet viruses and much more.
Scary Statistics About Internet Safety
A survey that saw 825 children of age between 7 and 16 years old; and 1,127 adults showed that 16.7% of parents allow children below three years old to surf the web. The shocking thing about all this is that it shows how exposed and vulnerable children are online.
• 42.1% of children admitted that they have seen online porn and a large number of 16-year-old children are addicted to hardcore pornography.
• 1 in every 12 children has exchanged messages with sexual contests to other people, while 1 in every 25 children has sent graphic photos of themselves.
• 26% of children have succeeded in pretending that they are older to open an online account.
• 1 in every 20 children confessed of arranging to meet a stranger who they met online secretly.
• 29% of parents allow their children to browse the web without ant restriction or supervision.
• 37% of adults have fallen victim to online scams and cons
• 59% of people have downloaded or download spyware material from the internet
• 86% of all web-connected computers become infected with viruses downloaded from the web
With this in mind, clearly, there is a reason to be careful when browsing online or when letting your children browse the web. Therefore, the million dollar question is; what are the tips for browsing the internet safely?
The first way is to keep yourself updated with everything that is happening online. How do you do this? Well, it is quite simple. All you got to do is read articles, blogs, news and anything that is shared online about internet security. Remember, Information is vital.
2. Think before Clicking
When the deal is too good, think twice. The wise person who said this was not wrong. Scams and cons come with juicy information that will surely make you dream. Most of them are phrased in such a way that you are going to be rich or a billionaire. Others even go to an extent of hiring actors, vehicles, houses just to try to keep you interested.
3. Website Details
Many phony websites come with addresses that are very similar to an original one, but the page can have misspellings, low-resolution images or/and even bad grammar. Always be attentive to what you are doing and the kind of addresses you are visiting.
4. Keeping Your Browser Software up-to-date
It may look like it is an inconvenience but in the real sense, this is something that will help you protect yourself. Let this not apply solely to your browser software but every software you have installed.
5. Be Careful Of Phishing
Phishing is relatively new, and attacks use online messages (mainly email) with an aim of tricking users into providing their sensitive info which is one way identify theft occurs. Often, these messages seem to appear from banks, social media sites, shopping websites, payment processors and others. Phishing messages mainly contain links that lead to counterfeit versions of popular websites.
You can avoid falling victim by ignoring unsolicited messages and by not clicking the hyperlinks or attachments in the emails. It is advisable to type or copy/paste the URLs as they appear.
6. Do Not Reuse Passwords
It is advisable not to reuse passwords for multiple sites. Reusing passwords will only make it easier for attackers to get your sensitive information. Therefore, consider using different passwords and keep track on each by handwriting them on a piece of paper rather than saving them on your device.